Build Customer Trust to Improve Your Results
How many times have you been looking to purchase something new? Maybe you found a company you were interested in only to have their pitches look and sound different everywhere they tried to engage with you? Probably their website didn’t match their sales presentations or their brochures didn’t match their emails. This shows a lack of experience in how they build customer trust, so you avoided them, or bought somewhere else.
It most likely made you hesitant to engage with them. They couldn’t even get their own story straight. So, now think about a company that is perfect from start to finish. Their product matches their packaging, ads, presentations, websites and much more. You see them as trustworthy, right? Your brand is the foundation of trust with clients and prospects. Therefore, getting it wrong can cause potential new sales to go to the competition.
Getting your brand perfect from start to finish is an overwhelming challenge for many organizations. The amount of time it takes and the many different areas of expertise required can be daunting. From websites to brochures to business cards and much more, we can help build your marketing materials. Next, we can create consistent content, design, and leveraging technology (such as marketing automation or email marketing programs). And finally, start measuring results. We can help create and manage your entire brand and keep your audience engaged and loyal to you.
We help our customers keep their customers engaged in their brand with a tested approach:
Brand Consistency is Key
If your website doesn’t match your emails, direct mail and social channels (tone of copy and visuals), you have a brand problem. Make sure your brand is helping to keep your customers engaged and not driving them away. We take the time to really get to know you. Our exclusive brand questionnaire to makes sure that your brand shines. It highlights areas to build customer trust.
Use Your Website Wisely
Lots of people build websites that look great. However, we take it a step further to make sure your website is set up to build customer trust. If your website isn’t generating the lead and sales results you want, we should talk.
Stay in Touch in the Right Way
It is important to remind customers and prospects that you exist. But spamming them will only turn them away from you. Our team can create the right mix of targeted communications. This will ensure that your customers and prospects stay engaged until the next time their ready to buy. Additionally, if you need help with execution on your marketing automation or email platform, we can do that too.
Get Physical
In addition to targeted nurture campaigns through direct mail, email, social and marketing automation we can help you build customer trust in-person. We can help make sure your in-person events and locations have the same level of quality design to ensure a consistent brand experience when you meet your clients face to face.
DMA (Deploy. Measure. Adjust.)
No modern and agile pipeline generating marketing program is complete without constant measurement. We make sure that we’re continually tracking your programs against your defined goals to ensure that you are getting the best results. Of course, this constant measurement will help point out areas to tweak and continue to build customer trust.
So, you want to get your story straight? Looking to organize your marketing and sales touch points to have a strong sense of family? Want to focus on the best messages for your potential customers? We can help you build customer trust. Get int touch with us to see where your business can go.