Vibration Specialty Corporation has been the industrial partner for preventing machinery failures and unnecessary repairs since 1918. For 100 years, they not only pioneered the motor balancing service, but set the standards as well. When VSC decided it was time to update their identity for the next 100 years, they turned to Brand Llama.
After researching the multiple versions of their brand identity through the years, a sleek streamlined update that communicated the core value of their service was designed and refined. The waveform mirrors the actual measurements taken by their team members, and has a quiet nod to the founder of the technology.
Keeping their communications inline with the new branding was a key concern for VSC. An identity toolkit provides all the design information needed to do just that.
Modern business cards reflecting the new identity and showcasing the services provided by Vibration Specialty Corporation round out an updated stationary package.
A smart, easy to use navigational structure, coupled with a clean style and bold photography gives this site a strong, confident presence reflective of a company with their extended tenure in business.
Bold brand typography provides a clear navigational system, and clear understanding of the services available.
A robust client login section allows VSC to share reports and performance information with all of their clients online.